Jim Hanna, Director of Environmental Affairs, Starbucks

Jill Sigal, VP of U.S. Government Policy, Conservation International

Brennan Van Dyke, Senior Advisor to the CEO, The Global Environment Facility

Partners: Starbucks, Conservation International, The Global Environment Facility

Starbucks is using its scale to drive systematic change in business practices around the world and make sustainable coffee production the industry standard. Starbucks has set ambitious goals to improve practices where they have the most impact. For example, by 2015, 100% of their coffee with be ethically sourced. In partnership with Conservation International, Starbucks has developed a comprehensive set of guidelines for responsibly grown coffee called Coffee And Farmer Equity (C.A.F.E.) Practices. Starbucks works directly with farmers to develop responsible growing methods and improve coffee quality, as well as invests in loan programs for coffee-growing communities to ensure a sustainable supply of quality coffee.

Additional Resources:

» Watch Direct Connection featuring Harrison Ford

» Starbucks: Download Jim Hanna's presentation

» Starbucks: Global Responsibility Report